Research has shown that, for consumers, environmental issues are significantly surpassed in importance by social and personal sustainability issues: community connection, fair trade and employee treatment. 91% want to know that your sustainability is consistent across business practices and is responsible to both employees and the communities where you do business.
Thirty-seven percent of consumers way they will refuse to buy the products or services of a company who has been socially irresponsible. If you don’t tell them how you stack up as a good corporate citizen, how are they supposed to know? Share statistics such as jobs you support and generate, employee well being, support of local vendors, donations of time and money to your communities and how your corporate culture displays human compassion. Stakeholders will reward you.