Customers are invited to "Let's talk simple" with key representatives of Verso Corp. who apply the "Verso simple" philosophy to the areas of manufacturing, product development, customer service and sustainability.
Helping a Corporate Spin-off Envision “The Other Side”
Aimed at commercial printers and publishers, the name Verso, proposed for its arcane meaning in the publishing world as “the other side of the sheet,” promised a devotion to this industry, and suggested “the other side” of the $1.5 billion business formerly owned by International Paper. Equipped with the Verso name and identity, IP succeeded in finding a suitor for the business. Six weeks from the day the finalized agreement was announced, Verso was launched fully armed with a brand identity system, business communications systems, sales collateral tools, direct mail campaign to customers, as well as a webcast video unveiling the new company to customers and employees across the country.