Customers are invited to "Let's talk simple" with key representatives of Verso Corp. who apply the "Verso simple" philosophy to the areas of manufacturing, product development, customer service and sustainability.
Verso's broad line of web coated and super-calendered papers is presented with a "simple" color spectrum and product pinwheel brand architecture.
This one-minute introduction for the “Day One” webcast to employees, customers and stakeholders on the occasion of Verso Corp.’s first day of operation as a standalone company.
Helping a Corporate Spin-off Envision “The Other Side”
Aimed at commercial printers and publishers, the name Verso, proposed for its arcane meaning in the publishing world as “the other side of the sheet,” promised a devotion to this industry, and suggested “the other side” of the $1.5 billion business formerly owned by International Paper. Equipped with the Verso name and identity, IP succeeded in finding a suitor for the business. Six weeks from the day the finalized agreement was announced, Verso was launched fully armed with a brand identity system, business communications systems, sales collateral tools, direct mail campaign to customers, as well as a webcast video unveiling the new company to customers and employees across the country.