This little (6" x 9") booklet packs a punch. Capabilities, services, sustainability commitment and product portfolio are presented with a look and feel that brings the brand promise — Experience. Retail. Success. — to life.
Silhouetted people — shoppers, customers, a weightlifter, a runner and a magician — interact with the IP Display product kaleidoscopes to tell the story of how IP customers can "Experience. Retail. Success."
Silhouetted people — shoppers, customers, a weightlifter, a runner and a magician — interact with the IP Display product kaleidoscopes to tell the story of how IP customers can "Experience. Retail. Success."
Introducing the brand with a splash, the IP Display Presentation Folder features multiple pockets for exhibiting the brand booklet, case studies and business letters with great panache.
Applied to business tools, including PowerPoint templates, email header graphics, etc., the IP Display brand identity lends a cohesive look to customer communications and consistently makes the promise "Experience. Retail. Success."
Following International Paper’s acquisition of Weyerhaeuser’s packaging business, the IP Retail Display and Packaging group was in need of a brand image, positioning the newly combined business against competitors and in the minds of external and internal audiences. What position could IP Display claim that would resonate with customers, go beyond a list of capabilities and offerings, and accentuate the benefit of working with IP? “Experience. Retail. Success.” A simple, easily remembered brandline that suggests the marketplace point of purchase (experience), the market (retail) and IP’s market leadership (success.) Read as a sentence, it is a three-word promise to customers stated with the confidence of a leader. To convey the ideas of experience, retail and success—and to appeal to the variety of markets served by IP Display—simple product silhouettes are formed into kaleidoscopes to create abstract design elements from these everyday objects. The product kaleidoscopes helped give the business a unique and cohesive look, while abiding within the overarching International Paper masterbrand.
