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Hi.
I'm Jay Perdue.

Creating impactful design and
strategy for more than 30 years

Experience

More than 30 years helping clients reach their marketing and communications goals.

Problem Solving

More than award-winning creative. Creative that answers customers’ needs. And delivers business results.

Purposeful Design

Harnessing the power of design to grab attention, inspire action — and drive results.

Promise

My promise is to be good at what I do. To be a good citizen of this planet. To do good.

Old School Wisdom
For the New Economy

I’ve worn many hats through my decades-long career: Web and graphic designer, writer, creative director, user experience director, visionary leader and most recently, strategic advisor. I have built, inspired and transformed high-performing teams with a track record of producing results. I have a knack for making the complex simple, cutting through the clutter to quickly find the core issue that needs attention. Most importantly, I’ve developed sound judgement, insight and holistic thinking that never become obsolete but only improve with time.

A Bit About Me

For 22 years, I owned and operated a successful communication design studio. After developing a strong foundation in strategic marketing solutions and brand strategies with for-profit clients, I began focusing on corporate social responsibility and cause marketing, as well as brand development and fundraising for nonprofit clients. My desire to do truly meaningful work led me in 2012 to join the nation’s largest healthcare nonprofit where I grew a small digital creative team into a mature, audience-centered user experience practice that now pervades the institution. To remain fresh, I still take on the occasional side project for smaller nonprofits and businesses desiring to make a difference in the world.

My Skills

Strategic Planning

100%

Creative Communications

100%

Design Thinking

98%

Workshop Facilitation

95%

Brand Development

90%

Marketing Strategy & Planning

85%

Nonprofit Fundraising

85%

Empowerment Journey Consulting

Bowie Tutoring

Avon Woods Neighborhood

Saucer Magnolia page from avonwoods.com

Avon Woods Arboretum

HopeWorks Capital Campaign

“Print Grows Trees” Campaign

Agape Brand Awareness

Morning of Hope Table Cards

HopeWorks Fundraising Event

IP “Down to Earth”

Print Grows Trees educational website

Web Development

Agape Heartlight Fundraiser

Annual Reports

Verso Sustainability Report 2010

Sustainability Reports

IP-HP ColorLok Brand Development

IP Wood Plywood Packaging

IP Wood Brand Development

IP Display Brand Booklet - closeup

IP Display Brand Identity

Verso Corp. Logo

Verso Name and Brand Identity

IP Research Expansion Campaign

“

You have the unusual ability to understand the client’s business needs and goals, to apply strategic thinking, strong creative abilities and artful, on-point copywriting to develop and execute effective strategic communications.

Jekka Pinckney, National Commerce Bancorporation
“

The work you've been doing is great as always, but the amount and pace at which it has been coming and getting done with such a high level of design and consistency is impressive and appreciated.

Andy Jacuzzi, Verso Paper
“

We could not have dreamt of how tasteful, beautiful and effective your designs would turn out to be. Thank you from all of us at HopeWorks for taking our cause to heart and helping promote our mission.

Steve Holt, HopeWorks
“

I think you provide the greatest quality and value of any agency I have worked with because your goal is the client’s goal. You work as an extension of your client’s staff, with the same sense of ownership, passion and goals.

Jekka Pinckney, National Commerce Bancorporation
“

Thanks for your creativity, drive for results, and patience through the process. I'm sure the kudos will continue to come in as we get these (Sustainability Reports) out in the hands of customers and other stakeholders.

Steve Gentner, Verso Paper

Workshop Facilitation

  • Design Thinking
  • Co-design Workshops
  • Innovation Ideation

Consciousness Raising

  • Cause Marketing
  • Fundraising
  • Sustainability

Brand Development

  • Brand Strategy
  • Brand Positioning
  • Brand Identity

User Experience

  • User-centered Design
  • Content Strategy
  • Web Development

Digital Marketing

  • SEO/SEM
  • Social Media
  • Advertising

Public Speaking

  • Personalization in The Age of the Consumer
  • Content is Still King
  • The SustainABLE Designer
35
Years of Experience
5282
Completed Projects
41
Industry Awards
15165
Cups of Coffee
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Let's talk. Get in touch.

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