More than 30 years helping clients reach their marketing and communications goals.
More than award-winning creative. Creative that answers customers’ needs. And delivers business results.
Harnessing the power of design to grab attention, inspire action — and drive results.
My promise is to be good at what I do. To be a good citizen of this planet. To do good.
Old School Wisdom
For the New Economy
I’ve worn many hats through my decades-long career: Web and graphic designer, writer, creative director, user experience director, visionary leader and most recently, strategic advisor. I have built, inspired and transformed high-performing teams with a track record of producing results. I have a knack for making the complex simple, cutting through the clutter to quickly find the core issue that needs attention. Most importantly, I’ve developed sound judgement, insight and holistic thinking that never become obsolete but only improve with time.
A Bit About Me
For 22 years, I owned and operated a successful communication design studio. After developing a strong foundation in strategic marketing solutions and brand strategies with for-profit clients, I began focusing on corporate social responsibility and cause marketing, as well as brand development and fundraising for nonprofit clients. My desire to do truly meaningful work led me to one of the greatest causes around—St. Jude Children’s Research Hospital, where I joined ALSAC, their fundraising and awareness organization to grow a small digital creative team into a mature, audience-centered user experience practice that now pervades the institution.
Marketing Strategy & Planning
The work of my user experience team
You have the unusual ability to understand the client’s business needs and goals, to apply strategic thinking, strong creative abilities and artful, on-point copywriting to develop and execute effective strategic communications.Jekka Pinckney, National Commerce Bancorporation
The work you've been doing is great as always, but the amount and pace at which it has been coming and getting done with such a high level of design and consistency is impressive and appreciated.Andy Jacuzzi, Verso Paper
We could not have dreamt of how tasteful, beautiful and effective your designs would turn out to be. Thank you from all of us at HopeWorks for taking our cause to heart and helping promote our mission.Steve Holt, HopeWorks
I think you provide the greatest quality and value of any agency I have worked with because your goal is the client’s goal. You work as an extension of your client’s staff, with the same sense of ownership, passion and goals.Jekka Pinckney, National Commerce Bancorporation
Thanks for your creativity, drive for results, and patience through the process. I'm sure the kudos will continue to come in as we get these (Sustainability Reports) out in the hands of customers and other stakeholders.Steve Gentner, Verso Paper
- Design Thinking
- Co-design Workshops
- Innovation Ideation
- Cause Marketing
- Brand Strategy
- Brand Positioning
- Brand Identity
- User-centered Design
- Content Strategy
- Web Development
- Social Media
- Personalization in The Age of the Consumer
- Content is Still King
- The SustainABLE Designer