The case statement presentation served as a sales tool and conversation starter for meetings with major gift donors, foundations, and local, state and federal grant administrators.
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Case Statement

The case statement presentation served as a sales tool and conversation starter for meetings with major gift donors, foundations, and local, state and federal grant administrators.

The case statement presentation served as a sales tool and conversation starter for meetings with major gift donors, foundations, and local, state and federal grant administrators.
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Case Statement

The case statement presentation served as a sales tool and conversation starter for meetings with major gift donors, foundations, and local, state and federal grant administrators.

New building signage was unveiled at an Open House that kicked off the capital campaign and included tours, architectural renderings of planned renovations, as well as refreshments
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Building Signage

New building signage was unveiled at an Open House that kicked off the capital campaign and included tours, architectural renderings of planned renovations, as well as refreshments

Infographics, including this highlighting the Personal and Career Development program, depicted HopeWorks' successes and impact statistics at-a-glance and were used in presentations, case statement brochures and as downloadable PDFs on the campaign landing page.
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Infographic 1

Infographics, including this highlighting the Personal and Career Development program, depicted HopeWorks' successes and impact statistics at-a-glance and were used in presentations, case statement brochures and as downloadable PDFs on the campaign landing page.

Infographics, including this highlighting the High School Equivalency Test program, depicted HopeWorks' successes and impact statistics at-a-glance and were used in presentations, case statement brochures and as downloadable PDFs on the campaign landing page.
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Infographic 2

Infographics, including this highlighting the High School Equivalency Test program, depicted HopeWorks' successes and impact statistics at-a-glance and were used in presentations, case statement brochures and as downloadable PDFs on the campaign landing page.

Infographics, including this highlighting the Inmate Rehab and Re-entry program, depicted HopeWorks' successes and impact statistics at-a-glance and were used in presentations, case statement brochures and as downloadable PDFs on the campaign landing page.
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Infographic 3

Infographics, including this highlighting the Inmate Rehab and Re-entry program, depicted HopeWorks' successes and impact statistics at-a-glance and were used in presentations, case statement brochures and as downloadable PDFs on the campaign landing page.

Digital marketing drove users to a campaign landing page where prospective donors learned about the opportunity at hand and hope they could support HopeWorks in putting Memphis to work.
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Landing Page

Digital marketing drove users to a campaign landing page where prospective donors learned about the opportunity at hand and hope they could support HopeWorks in putting Memphis to work.

Paid social media posts featured HopeWorks clients whose lives have been changed by their mission. Shalanda, featured here, earned her diploma through HopeWorks' High School Equivalency Test (HiSET) program.
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Facebook Ad 1

Paid social media posts featured HopeWorks clients whose lives have been changed by their mission. Shalanda, featured here, earned her diploma through HopeWorks' High School Equivalency Test (HiSET) program.

Paid social media posts featured HopeWorks clients whose lives have been changed by their mission. Ben, featured here, was a graduate of the Personal and Career Development classes, and a former convict.
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Facebook Ad 2

Paid social media posts featured HopeWorks clients whose lives have been changed by their mission. Ben, featured here, was a graduate of the Personal and Career Development classes, and a former convict.

This paid social video ad featured student success stories from the Personal & Career Development Classes, High School Equivalency Test, and Inmate Re-hab/Re-entry programs.
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Facebook Video 1

This paid social video ad featured student success stories from the Personal & Career Development Classes, High School Equivalency Test, and Inmate Re-hab/Re-entry programs.

This paid social video ad featured HopeWorks Adult Education Director Jacob Shock highlighting the HiSET program's outstanding results and the impact it's having on the community.
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Facebook Video 2

This paid social video ad featured HopeWorks Adult Education Director Jacob Shock highlighting the HiSET program's outstanding results and the impact it's having on the community.

This paid social video ad featured HopeWorks Executive Director Ron Wade describing HopeWorks bold step into the future and the need for help to bring lasting change to our community.
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Facebook Video 3

This paid social video ad featured HopeWorks Executive Director Ron Wade describing HopeWorks bold step into the future and the need for help to bring lasting change to our community.

Produced by videographer Russ Turman, this short video encapsulates the HopeWorks capital campaign, the impactful work of the organization, the opportunity for growth, and the specific needs that donors could fulfill in order to further this great mission.