A crowd of more than 500 enjoyed a balmy autumn evening of Memphis musical entertainment and heart-warming video presentations of Agape's services, culminated with an overhead fireworks display.
Home plate is the backdrop for the Heartlight 2010 logo with a nostalgic baseball theme that centers on the home field advantages of the city of Memphis.
Mailed a few weeks prior to the event, mailers in the shape of home plate provided details of the event, solicited sponsorships and drove traffic to the Agape website for online ticket purchases.
Mailed weeks in advance to Agape's expansive mailing list, save-the-date postcards gave friends, associates and past attendees a little to whet their appetite for this year's big event.
Double-spread print ad announcing the event and soliciting sponsorships with baseball themed packages such as Base Hit, Double Play, Grand Slam and Game MVP.
Tickets carried the nostalgic theme of time-worn baseball ephemera from days gone by.
Heartlight is the annual fund-raising event for Agape Child & Family Services, a Christian-based organization that provides children and families with healthy homes through community restoration, services to the homeless, mentoring, foster child care, adoption services, maternity services and counseling. Billed as the “Home Field Advantage,” Heartlight 2010 was held at AutoZone Park, Oct. 23, and showed attendees first-hand how Agape is going to bat for children and families all over Memphis. Through ticket sales and sponsorships, Heartlight 2010 raised more than $325,000, helping Agape hit more home runs with continued support of the nonprofit’s programs and services.
