Invented by Hewlett Packard as a paper enhancing technology and brought to market by International Paper, ColorLok Technology brought smiles to visitors at Paperworld, the international trade fair in Frankfurt, when the two companies announced diffusion of the ColorLok brand to leading paper manufacturers around the world. To support adoption of the ColorLok brand by these new paper manufacturers, Perdue Creative developed a comprehensive set of Brand Usage Guidelines, Messaging Guidelines, an outward-facing website, as well as a password-protected brand usage site. An introductory brand booklet, “The Key to Happiness,” reminded keepers of the ColorLok brand of their role in making people happy — the product’s ultimate benefit.
