Jay Perdue
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Jay Perdue

IP-HP ColorLok Brand Development

Brand Management System
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Brand Management System

Brand Usage Guidelines
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Brand Usage Guidelines

Brand Usage Guidelines
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Brand Usage Guidelines

Brand Look Book
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Brand Look Book

Brand Look Book
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Brand Look Book

Brand Look Book
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Brand Look Book

Brand Look Book
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Brand Look Book

ColorLok Out-of-Home Ads
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Out-of-Home Ads

Paperworld Frankfurt
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Paperworld Frankfurt

Invented by Hewlett Packard as a paper enhancing technology and brought to market by International Paper, ColorLok Technology brought smiles to visitors at Paperworld, the international trade fair in Frankfurt, when the two companies announced diffusion of the ColorLok brand to leading paper manufacturers around the world. To support adoption of the ColorLok brand by these new paper manufacturers, Perdue Creative developed a comprehensive set of Brand Usage Guidelines, Messaging Guidelines, an outward-facing website, as well as a password-protected brand usage site. An introductory brand booklet, “The Key to Happiness,” reminded keepers of the ColorLok brand of their role in making people happy — the product’s ultimate benefit.

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  • @KariLake So to be factually correct, let’s just say “Sore Loser” mkay?

    March 18, 2023 1:14 am

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Jay Perdue
4672 Princeton Road
Memphis, TN 38117 USA

Email: jay@perduecreative.com

© 2023 Jay Perdue. All Rights Reserved.

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