On the streets of downtown Memphis, we asked random people representing a broad spectrum of our city the same question…”How do you agape?” Learn more at http://www.agapemeanslove.org
Digital Billboards
Placed in high-traffic corridors, including the I-240 loop and I-40 east interchange, billboards cast a wide net helping to build name recognition and brand awareness for Agape.
Direct Mail
Still answering the need for name and brand recognition, direct mail to some 28,000 homes supported the "How Memphis says love" message, expounded on the Agape story and asked, "How do you agape?"
Direct Mail Brochure
A simple tri-fold brochure, included in the direct mail, tells how your gift of love provides help for the homeless, adoption and foster care services, and resources for improving at-risk communities.
Direct Mail Letter
A cover letter from the Agape executive director connects the seemingly insurmountable problems facing the Mid-South with Agape as the conduit for showing agape love to the area's most vulnerable population.
Digital Advertising
Display ads targeted users of Memphis' daily news source, CA.com, the Yahoo! network and Facebook within specific geographic and demographic profiles.
Landing Page
Bridging the brand awareness campaign and the organization's existing website, a landing page told the "How Memphis says love" story in summary and directed users to Volunteer and Donate.
“How Memphis Says Love”
An integrated campaign involving out-of-home, direct marketing, digital advertising, online video and social media, “How Memphis says love” helped Agape Child & Family Services see a lift of 9% in donations year over year. While the primary objective of the campaign was to increase brand awareness, introduce and explain the brand name, Agape enjoyed an ROI of 103%, more than a 2-to-1 return on every dollar spent. Helped stimulate solid website activity with an increase of 65% above the average number of monthly visitors and more than doubled the average number of monthly online registers.