Working with the client's existing globe symbol, I reworked the color scheme to create a gradated blend of blues and paired it with a future-forward sans serif font signifying Mission360's forward-thinking, full-circle strategic services.
Building blocks of a brand identity system, including a distinctive and functional color palette, typography and iconography, incorporating circular design elements that tie into the Mission360 logo symbol and reinforce their full-circle consulting services.
With people as the ultimate focus of Mission360 Strategies' consulting services, illustrations are used throughout the site emphasizing diversity of age, gender, ethnicity and abilities.
All web pages and features were tested across browsers and device type to ensure usability for all site visitors.
A startup consultancy dedicated to ensuring the success of nonprofit organizations, Mission360 Strategies approached me with a need for a new brand identity and web presence that would reflect their forward-thinking approach and commitment to diversity. Beginning with an idea the founder had for a stylized globe symbol, I developed the logo, tagline and branding elements for their website. The tagline, “Full-Circle Strategies for Forward-Thinking Missions”, is reinforced through circular design elements that tie seamlessly into the Mission360 logo symbol. A distinctive and functional color palette, typography and iconography ensure a cohesive, engaging visual experience and usability. The use of circular motifs throughout the site not only aligns with the logo but also emphasizes the holistic approach of Mission360 Strategies. A key aspect of the design was incorporating people illustrations that highlight diversity in age, gender, ethnicity and abilities, reflecting the ultimate focus of Mission360 Strategies: providing consulting services to people helping people. What a pleasure this was to blend creativity with purpose, resulting in a brand and website that are both visually appealing and deeply meaningful.
