Working with the client's existing globe symbol, I reworked the color scheme to create a gradated blend of blues and paired it with a future-forward sans serif font signifying Mission360's forward-thinking, full-circle strategic services.
Building blocks of a brand identity system, including a distinctive and functional color palette, typography and iconography, incorporating circular design elements that tie into the Mission360 logo symbol and reinforce their full-circle consulting services.
With people as the ultimate focus of Mission360 Strategies' consulting services, illustrations are used throughout the site emphasizing diversity of age, gender, ethnicity and abilities.
