A cover letter from the Agape executive director connects the seemingly insurmountable problems facing the Mid-South with Agape as the conduit for showing agape love to the area's most vulnerable population.
Bridging the brand awareness campaign and the organization's existing website, a landing page told the "How Memphis says love" story in summary and directed users to Volunteer and Donate.
On the streets of downtown Memphis, we asked random people representing a broad spectrum of our city the same question…”How do you agape?” Learn more at http://www.agapemeanslove.org
“How Memphis Says Love”
An integrated campaign involving out-of-home, direct marketing, digital advertising, online video and social media, “How Memphis says love” helped Agape Child & Family Services see a lift of 9% in donations year over year. While the primary objective of the campaign was to increase brand awareness, introduce and explain the brand name, Agape enjoyed an ROI of 103%, more than a 2-to-1 return on every dollar spent. Helped stimulate solid website activity with an increase of 65% above the average number of monthly visitors and more than doubled the average number of monthly online registers.