More than 20 years helping clients reach their marketing and communications goals.
More than award-winning creative. Creative that answers user needs. And provides business solutions.
Harnessing the power of design to grab attention, inspire action — and drive results.
My promise is to be good at what I do. To be a good citizen of this planet. To do good.
Sr. Director, User Experience
ALSAC/St. Jude Children’s Research Hospital
After more than 20 years running my own successful communication design agency with a focus on corporate social responsibility, nonprofits, and cause marketing, I joined ALSAC/St. Jude in 2012. As Sr. Director of User Experience, I lead a team of 24 content strategists, digital designers and user interface developers responsible for the strategic, user-centered design of digital products and marketing campaigns, generating revenue and awareness for the lifesaving mission of St. Jude Children’s Research Hospital.
A Bit About Me
A creative director, design thinker and visionary leader with a proven ability to transform and build high-performing teams, and a track record of delivering complex, multi-channel projects on time and on strategy. For 20+ years, I owned and operated a successful communication design studio. After developing a strong foundation in strategic marketing solutions and brand strategies with for-profit clients, in recent years I began focusing on corporate social responsibility, and cause marketing, as well as brand development and fundraising for nonprofit clients. My desire to make a difference for clients who make a difference led me to one of the greatest causes around—St. Jude Children’s Research Hospital, where I serve as Sr. Director, User Experience Design and Content.
Lean UX Leadership
Current work my user experience team is creating
"You have the unusual ability to understand the client’s business needs and goals, to apply strategic thinking, strong creative abilities and artful, on-point copywriting to develop and execute effective strategic communications. "− Jekka Pinckney, National Commerce Bancorporation
"The work you've been doing is great as always, but the amount and pace at which it has been coming and getting done with such a high level of design and consistency is impressive and appreciated."− Andy Jacuzzi, Verso Paper
"We could not have dreamt of how tasteful, beautiful and effective your designs would turn out to be. Thank you from all of us at HopeWorks for taking our cause to heart and helping promote our mission."− Steve Holt, HopeWorks
"I think you provide the greatest quality and value of any agency I have worked with because your goal is the client’s goal. You work as an extension of your client’s staff, with the same sense of ownership, passion and goals."− Jekka Pinckney, National Commerce Bancorporation
"Thanks for your creativity, drive for results, and patience through the process. I'm sure the kudos will continue to come in as we get these (Sustainability Reports) out in the hands of customers and other stakeholders. "− Steve Gentner, Verso Paper
- Design Thinking
- Innovation Incubation
- Creative Strategy
- Cause Marketing
- Brand Strategy
- Brand Positioning
- Brand Identity
- User-centered Design
- Content Strategy
- Web Development
- Social Media
- Redesigning the Enterprise Website
- Content is Still King
- The SustainABLE Designer