Using my powers for good.

Using my powers for good.

Let's prove that doing good is good business.

Using my powers for good.

Experience

More than 20 years helping clients reach their marketing and communications goals.

Problem Solving

More than award-winning creative. Creative that answers user needs. And provides business solutions.

Purposeful Design

Harnessing the power of design to grab attention, inspire action — and drive results.

Promise

My promise is to be good at what I do. To be a good citizen of this planet. To do good.

Jay Perdue

Sr. Director, User Experience Design & Content
ALSAC/St. Jude Children’s Research Hospital

After more than 20 years running my own successful communication design agency with a focus on corporate social responsibility, nonprofits, and cause marketing, I joined ALSAC/St. Jude in 2012. As Sr. Director of UX Design and Content, I lead a team of 24 content strategists, digital designers and user interface developers responsible for the strategic, user-centered design of digital products and marketing campaigns, generating revenue and awareness for the lifesaving mission of St. Jude Children’s Research Hospital.

Jay Perdue (headshot)

A Little Bit About Me

A creative director, design thinker and visionary leader with a proven ability to transform and build high-performing teams, and a track record of delivering complex, multi-channel projects on time and on strategy. For 20+ years, I owned and operated a successful communication design studio. After developing a strong foundation in strategic marketing solutions and brand strategies with for-profit clients, in recent years I began focusing on corporate social responsibility, and cause marketing, as well as brand development and fundraising for nonprofit clients. My desire to make a difference for clients who make a difference led me to one of the greatest causes around—St. Jude Children’s Research Hospital, where I serve as Sr. Director, User Experience Design and Content.

My Skills

Brand Development

80%

Integrated Marketing

75%

Creative Direction

100%

Strategy

90%

Nonprofit Fundraising

85%

Lean UX Leadership

75%

User-Centered Design

80%
pgt_outdoor1

“Print Grows Trees” Campaign

agape_billboard

Agape Brand Awareness

Morning of Hope Table Cards

HopeWorks, Inc. Fundraising

International Paper "Down to Earth" Communications Series

IP “Down to Earth”

Print Grows Trees educational website

Web Development

AutoZone Park welcomed Agape Heartlight 2010 to the home of the Redbirds, Memphis' AAA baseball team.

Agape Heartlight Fundraiser

"Targeting Hormone Pathways to Health" reported the biopharm's year of growth through stories of Transforming, Affirming, Building and Sustaining. (2007)

Annual Reports

Verso Sustainability Report 2010

Sustainability Reports

"The Key to Happiness" introduced users of the ColorLok brand and reminded them of their role in making end-users happy with the paper-enhancing benefits of ColorLok Technology.

IP-HP ColorLok Brand Development

Understanding Poverty logo

Corporate Identity & Logo Design

IP Wood Plywood Packaging

IP Wood Brand Development

Verso Corp. Logo

Verso Name and Brand Identity

"You have the unusual ability to understand the client’s business needs and goals, to apply strategic thinking, strong creative abilities and artful, on-point copywriting to develop and execute effective strategic communications. "

− Jekka Pinckney, National Commerce Bancorporation

"The work you've been doing is great as always, but the amount and pace at which it has been coming and getting done with such a high level of design and consistency is impressive and appreciated."

− Andy Jacuzzi, Verso Paper

"We could not have dreamt of how tasteful, beautiful and effective your designs would turn out to be. Thank you from all of us at HopeWorks for taking our cause to heart and helping promote our mission."

− Steve Holt, HopeWorks

"I think you provide the greatest quality and value of any agency I have worked with because your goal is the client’s goal. You work as an extension of your client’s staff, with the same sense of ownership, passion and goals."

− Jekka Pinckney, National Commerce Bancorporation

"Thanks for your creativity, drive for results, and patience through the process. I'm sure the kudos will continue to come in as we get these (Sustainability Reports) out in the hands of customers and other stakeholders. "

− Steve Gentner, Verso Paper

Consultation

  • Design Thinking
  • Innovation Incubation
  • Creative Strategy

Consciousness Raising

  • Cause Marketing
  • Fundraising
  • Sustainability

Brand Development

  • Brand Strategy
  • Brand Positioning
  • Brand Identity

User Experience

  • User-centered Design
  • Content Strategy
  • Web Development

Digital Marketing

  • SEO/SEM
  • Social Media
  • Advertising

Public Speaking

  • Redesigning the Enterprise Website
  • Content is Still King
  • The SustainABLE Designer
31
Years of Experience
4623
Completed Projects
37
Industry Awards
12208
Cups of Coffee

Can I help you do good? Let’s talk. Get In Touch