More than 20 years helping clients reach their marketing and communications goals.
More than award-winning creative. Creative that answers user needs. And provides business solutions.
Harnessing the power of design to grab attention, inspire action — and drive results.
My promise is to be good at what I do. To be a good citizen of this planet. To do good.
Sr. Director, User Experience
ALSAC/St. Jude Children’s Research Hospital
As Sr. Director of User Experience, I lead the functions of UX Design, Content Personalization and Email Marketing — a team of 36 content strategists, digital designers, user interface developers, user researchers and email/mobile text marketers. We’re responsible for the strategic, human-centered design of digital products and performance marketing campaigns, generating revenue and awareness for the lifesaving mission of St. Jude Children’s Research Hospital.
A Bit About Me
A creative director, design thinker and visionary leader with a proven ability to transform and build high-performing teams, and a track record of delivering complex, multi-channel projects on time and on strategy. For 20+ years, I owned and operated a successful communication design studio. After developing a strong foundation in strategic marketing solutions and brand strategies with for-profit clients, in recent years I began focusing on corporate social responsibility, and cause marketing, as well as brand development and fundraising for nonprofit clients. My desire to make a difference for clients who make a difference led me to one of the greatest causes around—St. Jude Children’s Research Hospital, where I serve as Sr. Director, User Experience.
Lean UX Leadership
Current work by my user experience team
You have the unusual ability to understand the client’s business needs and goals, to apply strategic thinking, strong creative abilities and artful, on-point copywriting to develop and execute effective strategic communications.Jekka Pinckney, National Commerce Bancorporation
The work you've been doing is great as always, but the amount and pace at which it has been coming and getting done with such a high level of design and consistency is impressive and appreciated.Andy Jacuzzi, Verso Paper
We could not have dreamt of how tasteful, beautiful and effective your designs would turn out to be. Thank you from all of us at HopeWorks for taking our cause to heart and helping promote our mission.Steve Holt, HopeWorks
I think you provide the greatest quality and value of any agency I have worked with because your goal is the client’s goal. You work as an extension of your client’s staff, with the same sense of ownership, passion and goals.Jekka Pinckney, National Commerce Bancorporation
Thanks for your creativity, drive for results, and patience through the process. I'm sure the kudos will continue to come in as we get these (Sustainability Reports) out in the hands of customers and other stakeholders.Steve Gentner, Verso Paper
- Design Thinking
- Co-design Workshops
- Innovation Ideation
- Cause Marketing
- Brand Strategy
- Brand Positioning
- Brand Identity
- User-centered Design
- Content Strategy
- Web Development
- Social Media
- Personalization in The Age of the Consumer
- Content is Still King
- The SustainABLE Designer