Targeting young influencers, particularly those with an interest in environmental issues, the "Print Grows Trees" logo was designed to seduce viewers even before they absorb its perhaps counterintuitive message.
Transit ads strategically placed throughout Washington, DC, drove thousands of visitors to the "Print Grows Trees" website, netted more than 60 inquiries, and reached 54% of the city's adult population an average of 4.3 times during the campaign's first five-week flight.
Created for the Printing & Graphics Association Mid-Atlantic (PGAMA), "Print Grows Trees" challenges the widely-held belief that by using less paper, trees will saved, and shows that print on paper actually helps to grow trees: www.PrintGrowsTrees.org
You've heard that a tree grows in Brooklyn. Well, "Print Grows Trees" has branched out to New York City's fabled Times Square. Note the irony of using digital to promote print. There's room and need for both.
PGAMA member organization, Raff Embossing, pulled out the stops with this embossed and foil stamped poster, which was distributed at the annual meeting of the Art Directors Club of Metropolitan Washington (DC).
Designed to help preserve America’s forests, “Print Grows Trees” is an ongoing campaign involving outdoor and transit advertising in the DC area and in Times Square NYC, as well as a standalone website and social media. Developed for the Education Fund of the Printing and Graphic Arts Association Mid-Atlantic (PGAMA), the Washington, DC-based printing and graphic arts association, “Print Grows Trees” connects consumers to the private landowners who control nearly 60% of America’s woodlands, and helps dispel the misconception that by using less paper, trees are saved.