The cornerstone of EJC's brand identity is a logo that embodies the essence of progress and upward mobility. The double chevron symbol signifies growth and advancement, and cleverly integrates the initial "E" and "C", representing both the business name and the founding partners' initials.
Building blocks for EJC's new brand identity include color palette, typography, photography and imagery, as well as spot illustrations symbolizing their services.
Spot illustrations symbolize the differentiating strengths of Empowerment Journey Consulting, in their distinctive color palette of teal and burnt orange.
Two seasoned business executives, who are also husband and wife, had a vision to leverage their combined years of experience as board leaders and C-level executives to empower transformative journeys for businesses seeking growth. With a business name, an LLC, and a clear vision, they needed a brand identity and an online presence to bring this vision to life. Listening to their preferences and inspirations, I developed multiple logo design options that captured the essence of their vision. The cornerstone of EJC’s brand identity is a logo that embodies progress and upward mobility. The double chevron symbol signifies growth and advancement, cleverly integrating the initials “E” and “C” to represent both the business name and the founding partners’ initials. Inspired by the clients’ fondness for sunset horizons, the brand identity features a color palette of teal and burnt orange, with gradients that translate beautifully on the web. A single-page website effectively communicates their promise to “Unlock your potential” and offers their fractional executive services and consulting for business transformation and success. Prospects can explore the bios of the two principals, understand the advantages of partnering with them, and access links to their thought leadership and industry recognition.
